Jim Peters, Primera’s President – Southwest Region, announced that Brad Kranz has joined Primera as its new Senior Regional Account Representative.

For the last seventeen years, Brad has been working for Timberlake Cabinetry in many roles, most recently as Regional Sales Manager for the Southwest, covering Phoenix, Tucson, Las Vegas, Denver and Southern California.  Other roles he has held include working for Norcraft Cabinets, Case Supply, Blum Hardware and at the start of his career he served the federal government in the FBI and Secret Service.

Brad Kranz
Brad will be based at Primera’s office in Tempe, AZ.  Primera has well established and valued relationships with its customers and has been successful in substantially increasing this portfolio over the past few years.  Brad will be focused on continuing this growth success in the Southwest region for cabinetry, countertops, flooring and design center services.

Jim said, “It is exciting to have Brad on-board!  Brad brings his wealth of knowledge and experience to Primera’s sales team.  I’m thrilled that he chose to join Primera and I am looking forward to building on our success.  It’s exciting for us to have such a talented and well-connected individual on our team.”

Brad commented, “I am thrilled to be joining Primera and I am delighted to have been offered this opportunity.”
Brad attended the University of Nebraska and is passionate about his beloved Nebraska Cornhuskers, as well as the Arizona Cardinals.  He is married and has one son.


Primera, a privately owned and operated company, employs over 400 staff across five States.  Primera offers a full range of design center services, purchasing, delivery and installation of cabinetry, countertop, flooring and tile products to home builders, commercial developers and retail customers.

Primera is proud to be the recipient of a prestigious Silver Award in the “Best Design Center” category in “The Nationals” 2018 – the NAHB’s new home sales and marketing awards – honoring the best in the home building industry for their determination, integrity, creativity and resilience.

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