Flooring covers more square footage than any other interior finish in a new home. It's one of the first things buyers notice in a model, one of the most common design center upgrades, and one of the finishes most likely to generate warranty calls if the wrong product goes in the wrong room. For home builders, choosing the right flooring program affects buyer appeal, upgrade revenue, build schedules, and long-term satisfaction. This guide covers the most popular flooring options for new homes, where each one works best, and how builders can structure flooring packages that sell. Flooring Options for New Homes at a Glance Flooring type Water resistance Durability Relative cost Best rooms Luxury vinyl plank (LVP) High High $–$$