Design Center Services: A World of Endless Possibilities
Help your client envision and create the perfect interior with a truly immersive visual and tactile experience at Primera’s award-winning design centers.
The luxury showrooms in Denver CO, Colorado Springs, CO, and the award-winning flagship design center in Tempe AZ—along with the private meeting room in Corona, CA*, boast an extensive range of cabinetry, countertops, flooring, wall tile, and window coverings from distinguished and recognized brands.
*Please note that currently only cabinetry options can be selected at Corona, CA.
Our centers are a first stop on a design journey, from visualization to design to installation. Builders and their clients will enter a world of endless interior possibilities: feel countertop materials, visualize tile designs, and experience cabinets and backsplashes in real room displays.
Our knowledgeable design consultants will guide clients through the journey to select and source the perfect materials, and then Primera’s expert installers will make dream interiors a reality.
Contact us to learn more or follow along on the design journey below.
Let’s Take a Look Inside
Walk through the doors and be inspired by kitchen and bathroom vignettes that spark the imagination and creativity. Soft, warm, natural lighting enhances the experience: this is expertly achieved using a black roof and bright, white hanging panels. This specialized lighting creates a dramatic impact that allows customers to see selections as if in natural daylight.
The Journey Begins at Home with VEO Design Studio Software
Our design centers are optimized for a pleasant and productive design experience, but sometimes — due to health and safety concerns or the barriers of time and distance— clients can’t visit the centers.
With our VEO Design Studio and Zoom technology, Primera brings the process to you. Home buyers can review their interior options in the comfort of their own home—or use the software remotely prior to a design center appointment to begin to narrow down options. As they swap marble for granite countertops or oak for maple cabinets, your client saves their favorite products to a wish list in the program.
We have enhanced the process with a full suite of technologies to support the virtual design process if this is the homebuyer’s preference.
Next Stop…Relax and Enjoy the Process
Visiting the design center is an exciting stage of the homebuying journey but Primera recognizes that it can also be overwhelming. Quiet reflection and knowledgeable collaboration smooth the process.
Our skilled designers expertly guide the process. Together with the use of VEO Design Studio, choosing interior options becomes a relaxed and enjoyable event.
Prior to the appointment, a Primera designer uses the wishlist to gather the selected products and they are already waiting for the homebuyer on arrival. Clients can see and touch products in a calm and quiet space.
New Visualizers Enhance the Design Experience
Primera’s design center has received a further boost with the introduction of the new visualizer experience for home buyers. This valuable addition to VEO Design Studio software, developed by BuildOn Technologies, allows homebuyers to view their interior selections in a simulated room setting. Alternative products and tile pattern layouts can be swapped in and out so they can confidently colorize their rooms by combining the preferred options. All of this can be done while prices are constantly updated to accurately reflect the refreshed product selection.
Reach the Destination Faster—together
For builders, there are many benefits to using Primera’s design centers.
- Builders partner with Primera for a smooth and quick selection process to choose finishes, styles, and patterns.
- With the VEO software, home buyers can see their pricing options clearly and use a mortgage calculator to go forward with their design choices with confidence.
- Primera can create design centers for home builders in any location. Utilizing Primera staff and the VEO software, even a sales office environment can become a designated off-site design center.
- A smooth design experience leads to happier clientele and an incredible customer experience.
Happy Homebuyers At Primera’s Flagship Design Center In Tempe, Az
During 2021, Primera surveyed homebuyers who visited its flagship design center in Tempe, Arizona, or experienced an online virtual appointment with a design consultant in the design center.
A fantastic homebuyer experience during the interiors selection process at the design center is critical for homebuilders. This event will be one of a number of major factors in determining how highly the homebuyer scores the homebuilder.

















