Primera and Multi-Family Home Builders: Scaled to Succeed

Do you build multi-family apartments, condos, townhomes or other residential developments for rent or sale?

Primera is your partner for designing, sourcing and installing interiors for large-scale projects like these.

We have the experience, capabilities and scope to handle projects like these anywhere across a five- states western region. We can manage renovations of existing multi-family units, too.

For builders specializing in apartments or horizontal single-family home-style apartments for rent, Primera offers:

  • Flexible product specifications to meet architectural requirements
  • Competitive pricing at every spec level
  • The staffing, management and financial capacity to handle a high volume and velocity of work in the field.

For builders constructing multi-family developments for sale, we offer all that, plus the capacity to offer product option programs tailored to individual buyer needs. We can even establish a design center equipped with VEO Design Studio software and staffed by our professional design consultants on site.

And for builders renovating existing units, Primera can create stocking programs tailored to your project and needs.

Why Partner with Primera?

  • We are focused on results, with a time-tested process of tracking key performance indicators throughout all operations, continually minimizing defects.
  • We work at scale, with boots on the ground and the capacity to handle multiple projects simultaneously throughout several western markets.
  • Our robust supply chain offers a vast range of products to fit any specifications.
  • We’re multi-scope centered, with capacity to source all interior products from one partner. Our expertise at managing different products as one system offers enormous utility to the buyer, reducing builders’ time and expense on the job.
Dear Laura,
Since we met for a design appointment on Tuesday, I have been thinking about how well you guided the entire process of reviewing option categories and the selections available in each.
It was very well organized and structured, with no category omitted Beyond that, it was, thanks to you, highly informative, and I learned a lot about the short and long term implications of the selections. You encouraged me to consider several aspects of the choices, not just color or cost, but how the selection would impact the overall design, and even eventual resale value. You really do have a unique perspective that any homebuyer could benefit from. I really appreciated the fact that you were able to provide a logical rationale for your suggestions. All of this information was provided by you in a highly relatable and understandable way, which I really appreciated.
No kidding, I left that meeting feeling like I had achieved the correct balance of beautiful cohesive finishes at a reasonable cost, that will endure the test of time, That result is attributable to your expertise, skill, and ability to inform, without pressure.
In sum, I don’t know how you are able to deliver outcomes like that, but I’m grateful to have had you as my designer for this process. I think you are an excellent designer with outstanding people skills.
Carol K, Phoenix

My wife and I met with Natalie to design the interior of our condo and she covered everything from A to Z…from flooring to countertops to paint, her guidance was wonderful. So I will leave it as this: we could not have had a better design experience and would highly recommend Primera to work with you on your home!

Jeff S, Irvine, CA

I wanted to let you know about the exceptional service and prompt response by your staff in regards to my recent purchase of granite and marble from Primera. Cassie has gone out of her way to work with me on an issue with my order. She has met with me twice to pick out a marble slab as well as a replacement Venetian Gold piece for a laundry sink. In addition, Jordan Webb has assisted me with a problem with the size of our bathroom backsplash. In both cases, your staff has been exceptionally professional and pleasant to work with and they understand the issue completely. Jordan had a Primera representative out the next day to see if there was anything that could be done right away. In this day and age where customer service is lacking, it is refreshing and reassuring to have such professional staff. When an issue came up, they both went the extra mile to work with me and got it handled efficiently even though it wasn’t a large order. I will be redoing another bathroom in the near future and will make sure to have Primera handle our granite needs. I wanted you to know how much I appreciate all that they did to make our bathroom remodel a success.

Gwen, Phoenix

I wanted to send you a few photos of my new countertop. Everything went so smoothly and everyone involved was very professional and nice to work with. I am so pleased with it and you were right – I love the stainless sink! Thank you very much for your attention to detail. It was so nice working with you. Thank you again.

Gail, Las Vegas

I just wanted to let you know how grateful I am to Gustavio Bamuelos and Michael Esmic. They did an outstanding job of installing my granite sink and vanity counter in my bathroom today. They were so kind and courtesy, did fabulous work had great customer service as well as complete gentlemen. They both are an asset to your company and play an important role in repeat customers.

I’m a first time customer and have been very impressed with the whole process of selecting my granite, salesman, Larry Cook, great guy, to your wonderful installers. I will always recommend your company to all I meet.

It’s a pleasure to do business with professionals!

Shirley, Las Vegas

My wife and I worked with Reba who was amazing and took her time with us. She showed us all our options on carpets, tile, laminate, and hardwood flooring. I drove from Gilbert to Tempe, my wife took the time to drive from Scottsdale all the way just to see Reba. She also, gave us some amazing prices on granite countertops and someday we want to do the bathrooms. She showed us the showroom and explained that they do a lot of the work for the big box stores or other retailers. Call Reba!

Jayson Hoffer, Scottsdale

John, I just want to thank you for your help and guidance with my countertops. The job came out flawless. Please let your staff know also. They were all good at what they do and were all very professional, right on time and you can’t ask for more than that. Let me say thanks again.

Robin Mounger, Associated Inspectors

Thank you, Tammi, for guiding us through the maze of options available to us in an always cheerful, courteous, thoughtful, and professional manner. We especially appreciate your giving us additional information about how our Arizona climate challenges wood flooring. You helped us make a final selection of tile flooring that gives us great pleasure every day. Thank you, also, for answering or getting the right folks to answer the literally dozens of questions that we needed to have answered in order to be comfortable with the construction agreement and the installation process. You’re great at your job!

Thank you, Tony, for your thorough work in measuring and estimating, especially for your detailed drawings and for patiently answering our many questions about the details of installation. Your knowledge and obvious logic were assuring to us as we learned more about products and installation. We also appreciate your friendliness and unhurried engagement with us as we were learning.

Thank you, Jim, for answering questions about things that could go wrong and what kinds of cost exposure those things might involve. I appreciate your candor and clarity. When we had a question about carpet pooling, you provided useful information that was consistent with our own research; you were unambiguous about the topic. That approach creates trust.

Thank you, Cathy, for being forthright in every communication that we had with you, whether in the office or over the phone…We appreciate that you were flexible on matters that were important to us. Your ability to estimate time requirements was very helpful…

Thank you, Tyler, for checking on the progress of the work from day one. Because we knew nothing about tile installation, it was important to us that someone with real knowledge and expertise take a look at the work while it was being done. You came at just the right times to give us that reassurance and shared just the right amount of information.

Thank you, thank you, Dave! We could not have been luckier when you were the person assigned to our job. You showed up when you said you would (very important to us); you did what you said you would do each day of the work; you explained each major aspect of the work prior to commencement and during the process; you made sure that we were not cut-off from places that we needed to go; you respected our property and treated it with care; you cleaned-up as you worked and at the end of each day; you were unfailingly courteous and polite; and, clearly, you are a master of the craft, with exceptional knowledge and skill. The manner in which you installed our flooring, backsplash, and fireplace surround – each requiring a different knowledge and skill set – is clear evidence of your mastery. We especially appreciate the care that you took with our fireplace work and the protection of our mantle…And, very important to us, you always treated your assistant, Justin, with dignity and respect.

Thank you, Brice and Scott, for arriving on time, for figuring out how to move things in our garage so that the carpet could be cut there if needed (the driveway was wet from an overnight storm), for efficient removal of our old carpet and pad, for a good clean-up before installation of the new material, for a very good installation job, and for being careful as you reinstalled our furniture. Thank you, also for your courtesy, politeness, and good humor. We were pleased, too, that you were finished by lunch-time.

…You have established a working environment which attracts competent professionals and allows them to do their jobs. It is clear that one of the core values of your organization, whether explicit or not, is to treat everybody with dignity and respect…We did some pretty careful research before settling on Primera Carpet One as our service provider, and we have been pleased with the outcome.

Cal and Ginger Horton, Phoenix