Primera works with many types of customers with a variety of needs and varying projects sizes. With dedicated, customer-focused and highly-skilled teams, Primera is ready to deliver your interior vision. From design inception to installation and completion after-care, Primera will support you at all stages to ensure the success of your project. With the widest selection of flooring, wall tile, cabinets, countertops and window treatments to choose from, expert designers available to assist you in making the right choice, and all under one roof. Our customers benefit from purchasing power cost savings, save time as all the product selections and support are in one convenient location and less stress through the efficient processes used to deliver projects on time.
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Retailer Profile: Arizona’s Primera Keeps Eye on the Prize
When a new business sees double-digit sales growth in a single year, it does not necessarily say much when you consider how far did it really have to go to generate it. But when a company has been around for 35 years and can still create enough new business to generate 26% growth in a single year, it is worth taking notice. And when the increase comes on top of multiyear growth despite a down economy—well, it is worth writing about.
Primera Carpet One Floor and Home achieved those numbers after two strong local flooring retailers joined forces with the company in 2012 to lead its interiors business here in Prescott Valley, Ariz. Dennis Rowland, regional vice president, and Staci Harbison, director of sales and marketing, both came to the company with extensive flooring experience. Rowland’s career in the flooring industry began in 1978 as an installer, but by continually updating his skill set and responsibilities he ultimately grew to COO of the Carpet One store until 2009, just prior to its acquisition by interiors giant Primera in 2010. Harbison owned and operated a competitor flooring business to Rowland’s for 19 years in Prescott Valley.
Joint leaders of the revamped Primera division, the two saw opportunity in the previous management’s focus on the residential remodel side of the business.
“We were a very big part of the builder segment in our market for many years,” Rowland explains. “[The company] took its eye off the builder market when the economy tanked in ’09 and the then current management focused more on the retail business as a result of the new construction tail off. We should have been attending the parties of the couple of builders that did maintain a presence.Click Here to Read More