During 2021, Primera surveyed homebuyers who visited its flagship design center in Tempe, Arizona, or experienced an online virtual appointment with a design consultant in the design center.
A fantastic homebuyer experience during the interiors selection process at the design center is critical for homebuilders. This event will be one of a number of major factors in determining how highly the homebuyer scores the homebuilder.
Primera’s results were phenomenal, as you will see below.
In response to the question, “Was the design consultant helpful in giving you advice and support to make your interiors choices?” Primera scored an impressive 4.9 out of 5.
In response to the question, “Was the design consultant well informed and knowledgeable about the products?” Primera scored another 4.9 out of 5.
Net Promoter Score (NPS) is a widely accepted measurement of customer loyalty and satisfaction: Primera asked homebuyers how likely they were to recommend the design center service to others on an ascending scale of 0-10. The resulting NPS was 91! This is an exceptional result as a score above 70 is considered world-class.
Enter a World of Endless Interior Possibilities at Primera’s Design CentersAs part of the survey, homebuyers had the opportunity to freely comment about their design center experience.
“We conducted our online meeting in Seattle, WA.
The whole experience was fantastic and just as effective as being there in person.”
“Having all the selections in one building was convenient. The design coordinator was extremely helpful and knowledgeable. She took the time to know my family’s lifestyle and answered all questions clearly. Did not feel rushed in product decisions.”
“Our designer was so helpful. She took what could potentially be such an overwhelming decision-making process and really made it such a pleasure.”Primera’s Chief Revenue Officer, Pat Heine, commented, “I am so proud of the design center team. Primera’s design consultants excelled! Consistently delivering the highest levels of customer service to each homebuyer is a remarkable achievement.” He added, “The team is delighted with the survey results. Knowing that we have played a vital role in bringing joy to the new home experience is what we come to work for every day!”
The Primera homebuyer design center experience features:
- VEO Design Studio software technology and visualizer experience, where homebuyers can view their interior selections in a simulated room setting
- Specialized lighting allowing selections as if in natural daylight
- Inspiring kitchen and bathroom vignettes
- Quiet, distraction-free meeting rooms
Some of the Inspiring Kitchen Vignettes
at Primera’s Flagship Design Center in Tempe
Primera offers a wide range of branded cabinetry, countertops, flooring, wall tile and window coverings together with comprehensive design and installation services across five western states.
Primera has invested significantly in its state-of-the-art design centers and VEO Design Studio software technology so that it offers the ultimate design center experience. Primera has design centers in multiple locations: Tempe, AZ, Prescott Valley, AZ, Denver, CO, Las Vegas, NV, as well as meeting rooms in Corona, CA.
A new design center will open in Colorado Springs, CO, in late 2021.
Single-family, multi-family, custom and semi-custom homebuilders, commercial developers, interior designers and remodelers are welcomed into the design centers by appointment.
Partner with Primera and your homebuyers can enjoy the same incredible design center experience. Contact Pat Heine firstname.lastname@example.org to discuss how Primera can help you.
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