Primera is honored and delighted that its Flagship Design Center in Tempe, AZ has been awarded the 2021 MAME award for “Best Design Center”: a highly prized and prestigious industry accolade. The Home Builders Association of Central Arizona (HBACA) partnered with TeamPMP to produce and manage the Major Achievements in Merchandising Excellence (MAME) Awards 2021, which took place as a virtual ceremony on Thursday April 22nd 2021.

In these difficult times of the COVID-19 pandemic, Primera quickly recognized the necessity of being able to offer virtual appointments to homebuyers and adapted by developing new methods of using its VEO Design Studio software. With this virtual process, homebuyers can be reassured that they will receive the one-to-one personal attention and advice needed to make the optimum choices for their new home to suit their style and budget without compromise.

The remote appointments use Zoom online conferencing technology to allow the homebuyer and the interior designer to interact collaboratively via a shared screen. With the use of a mobile tech cart, equipped with a camera, the designer moves around the design center to show close-ups of textures and demonstrate color combinations to homebuyers to ensure a complementary and harmonious blend of interior finishes is selected.

Louise Shorten, Primera’s Chief Marketing Officer, commented, “We are proud that we can offer homebuyers the same personalized attention and in-depth experience in both our design center and remotely through the use of this technology.”  She added, “The design center team worked relentlessly to make the virtual appointments possible and I would like to say a huge thank you to them.”

Primera’s Flagship Design Center features contemporary styling, private and quiet spaces for visitors, and custom lighting that showcases the unique qualities and details of the individual product samples. The state-of-the-art lighting enables customers to see their product selections in a “true” lighting environment that reflects how they would actually look in a home. Its dramatic impact is heightened by the complementary black roof and hanging bright white panels featured throughout the separate vignettes.

Full details of the awards and winners in all categories can be found here: Phoenix MAME Winners Book 2021.