With a goal of distinguishing themselves from “cookie-cutter” national chains, boutique hotels are characterized by their small size (typically fewer than 100 rooms), personalized service, and unique sense of style, which is often based on a distinct theme. The hotel’s interior design choices play a key role in creating this unique style, from paint colors to artwork to interior finishes such as flooring and window treatments. In seeking to create memorable spaces that guests will want to revisit, here are a few key steps that boutique hotels should take in the interior design process: Evoke a specific mood One of the main features that distinguishes boutique hotels from their “big-box” counterparts is a distinctive style, from urban and contemporary to

As a home builder or interior designer, your goal is to create beautiful living spaces that your clients will enjoy for years to come. However, the process of choosing key interior products such as kitchen and bathroom cabinets, countertops, and flooring can feel overwhelming and may even cause delays in construction. By partnering with Primera, we can help simplify the interiors selection process and provide you and your homebuyers with access to an extensive range of high-quality products, presented in our state-of-the-art design centers with the assistance of our professional consultants. Here are a few of the benefits that we offer home builders, designers, and renovators: High-quality products At Primera, we source our vast selection of products from industry-leading brands,

After working from home for the past two years, many employees are gradually starting to return to the office. Regardless of divided feelings about this transition, it has emerged as one of the driving forces behind this year’s office interior design trends, as companies in numerous industries strive to make their offices places where their teams can work safely, comfortably, and productively. Here are five of the top office interior design trends in 2022 that builders and designers should be aware of: #1: Home-like workspaces Many companies are helping employees navigate the transition back to the office by incorporating some of the comforts of home into their workspace design. These may include couches adorned with throw pillows and other comfortable

Press Release: COLORADO SPRINGS, COLO. – Primera, a leading provider of residential and commercial interior products with locations across Arizona, California, Colorado and Nevada, is pleased to announce the opening of its new design center in Colorado Springs. The center features an extensive range of cabinetry, countertops, flooring and window coverings arranged in on-trend vignettes to create an immersive visual and tactile experience. While the grand opening took place on February 3, prospective customers – including  homebuilders and commercial developers – are invited to schedule a private viewing to see all that the center has to offer. As with Primera’s other award-winning design centers, the new Colorado Springs location highlights the best of contemporary styling and product samples from distinguished