During 2021, Primera surveyed homebuyers who visited its flagship design center in Tempe, Arizona, or experienced an online virtual appointment with a design consultant in the design center. A fantastic homebuyer experience during the interiors selection process at the design center is critical for homebuilders. This event will be one of a number of major factors in determining how highly the homebuyer scores the homebuilder. Primera’s results were phenomenal, as you will see below. In response to the question, “Was the design consultant helpful in giving you advice and support to make your interiors choices?” Primera scored an impressive 4.9 out of 5. In response to the question, “Was the design consultant well informed and knowledgeable about the products?” Primera