During 2021, Primera surveyed homebuyers who visited its flagship design center in Tempe, Arizona, or experienced an online virtual appointment with a design consultant in the design center. A fantastic homebuyer experience during the interiors selection process at the design center is critical for homebuilders. This event will be one of a number of major factors in determining how highly the homebuyer scores the homebuilder. Primera’s results were phenomenal, as you will see below. In response to the question, “Was the design consultant helpful in giving you advice and support to make your interiors choices?” Primera scored an impressive 4.9 out of 5. In response to the question, “Was the design consultant well informed and knowledgeable about the products?” Primera

Primera is delighted to announce that it has won another award - Build Magazine’s 2021 Home and Garden Award for Best Family Home Building Services – Arizona. In 2021 the Home and Garden Awards returned for their third year. Now more than ever, homes and gardens have become sanctuary to the incredibly challenging times 2020 has offered and the aim is to reward those individuals and firms that have worked tirelessly to ensure our home and gardens are the best they can be. This award recognizes Primera’s ability to adapt its business to the challenges presented by the COVID-19 pandemic. Primera quickly recognized the necessity of being able to offer virtual appointments to homebuyers by developing new methods of using

Primera is honored and delighted that its Flagship Design Center in Tempe, AZ has been awarded the 2021 MAME award for “Best Design Center”: a highly prized and prestigious industry accolade. The Home Builders Association of Central Arizona (HBACA) partnered with TeamPMP to produce and manage the Major Achievements in Merchandising Excellence (MAME) Awards 2021, which took place as a virtual ceremony on Thursday April 22nd 2021. In these difficult times of the COVID-19 pandemic, Primera quickly recognized the necessity of being able to offer virtual appointments to homebuyers and adapted by developing new methods of using its VEO Design Studio software. With this virtual process, homebuyers can be reassured that they will receive the one-to-one personal attention and advice needed to make the

Primera is excited to announce its partnership with BCD-it™, a membership based company offering an energetic, on-trend hub of industry know-how and networking.  Build(it) Create(it) Design(it)™ is the state-of-the-art, one-stop shop for design professionals. BCD(it)™ provides access to vendors, manufacturers, education, professional business management services and so much more. BCD(it)™ is a team of established experts and industry leaders to guide its members along the way. As part of its partnership, Primera invites BCD-it™ members to bring their clients to its three luxury showrooms in Denver CO, Las Vegas NV, and the award-winning flagship design center in Tempe AZ—along with the private meeting room in Corona, CA*. Each showroom boasts an extensive range of cabinetry, countertops, flooring, wall tile, and

In March 2021, Primera became a Better Business Bureau (BBB) Accredited Business by all chapters in the five states in which it operates. Primera is honored by this distinction as a testament to our lasting customer relationships and delivering exceptional interiors that exceed expectations time and again. The BBB is a private, nonprofit organization founded in 1912 that focuses on "advancing marketplace trust" and helping people find businesses, brands, and charitable organizations dedicated to operating with integrity and ensuring the highest standards of quality and customer service. To become accredited, companies must adhere to the BBB Standards for Trust, a "comprehensive set of best practices for how businesses should treat the public in a fair and honest manner." These standards

In these difficult times of the COVID-19 pandemic, Primera’s VEO Design Studio software and processes have been adapted to enable the use of virtual design center appointments should homebuyers prefer to enjoy their new home interiors selection experience from the comfort of their own home. The remote appointments use Zoom online conferencing technology to allow the homebuyer and the interior designer to interact collaboratively via a shared screen. Zoom is simple to use and Primera’s appointments do not require homebuyers to set up an account. Primera will provide a link to an online Zoom tutorial before the arranged appointment time. https://youtu.be/YcAM6H_ZoFg   With the use of a mobile tech cart, equipped with a camera, the designer will move around

The newly remodeled Tempe Design Center is a Silver Award winner and Gold Award finalist for the Best Design Center category in the 2019 National Sales & Marketing Awards (The NationalsSM). This is the second consecutive year that Primera has been awarded this accolade.  The awards are presented each year by the National Sales and Marketing Council, a council of the National Association of Home Builders. Considered the “largest and most prestigious” awards competition in the industry, The Nationals recognize individuals and organizations who have made exceptional contributions to new home sales and marketing. Gold Award winners will be announced on February 19, 2019 at the Nationals Gala awards ceremony, which will be held at Caesars Palace in Las Vegas,