Cutting-edge After increasing interest and demand, Primera is proud to announce the official launch of its commercial division, offering design and installation expertise for all commercial contractor needs. Primera Commercial Design and Installation Primera understands how the interior design features of a building immensely impact its energy and atmosphere. The design and materials used for flooring and backsplashes act as a big first impression. In fact, the interior of your commercial building should represent your unique establishment, which is what makes Primera’s commercial work so impressive. On Time and Within Budget Your commercial design project should not only be tasteful and illustrative of your business, but it should also be completed on time, within budget, and with a team of

Primera is delighted to welcome Francis Maasland as its Corporate Director of Purchasing. Francis was born and raised in Amsterdam but relocated to New York to join his family’s home restoration and remodelling business in his early career.  Having moved multiple times throughout the US to take advantage of new career opportunities, Francis settled in Arizona in 1998. His career has spanned a wealth of operational, sales and design roles, which lead to his specialization in purchasing management over the last fourteen years.  In these varied roles, he has worked with both home builders and their suppliers and now Francis brings his vast experience and extensive knowledge to Primera. In his new role as Corporate Director of Purchasing, based at

Logo design is one of the most important aspects of a successful business venture. From a psychological standpoint, this visual detail is the key to generating widespread appeal. An iconic design can help transform a small brand into a big name. There are a lot of ways to maximize the effectiveness of a logo. Because advertising is meant to entrain the subconscious mind, brand imagery holds a lot of sway over consumers. Here is an in-depth guide to the cognitive elements of logo creation: Color Choices The fastest way to communicate a company's purpose is through color-coded imagery. Every profession can be distinctly represented by a matching shade on the color wheel. According to The Huffington Post, all brand logos